I could answer by simply saying that every lawyer I have coached wishes he or she had started focusing on client development earlier in their career. But, let me give my own example.
Is your firm providing client development coaching for it next generation?
I tell law firm leaders that when I was growing up I played baseball every day during the summer. I played all the way through college.
I have not swung a baseball bat in 30 years or more. If I went to a batting cage today, I am not positive I would hit the ball, but I am postive I would not think about the technique of my swing.
On the other hand, I never played golf when I was young. I played for the first time when I was in law school. Now, 40 plus years later, when I stand over a golf ball, I am still thinking about all the things I need to do—technique.
If baseball and golf analogies do not resonate with you, think about driving. If you drove to work today, did you think about technique: I need to brake now, I need to put my turn signal on now? I bet you did those things naturally.
Then think back when you were in drivers’ ed. When you drove then, I am confident you thought about what you needed to do. It was not natural like it is today.
Becoming a rainmaker and generating business takes the same kind of practice. The earlier in your career you can work on client development and learn how to do it, the sooner client development and people skills will come naturally to you.
If you start now, at some point when you are meeting with a potential client, or giving a presentation, or attending a networking event, you will not think about your technique.
So, if your firm offers a program to help you become a rainmaker, jump at the chance to participate. Who knows, maybe we’ll get a chance to work on it together.