1. If you are blogging start by finding a topic that addresses a timely client problem, opportunity or change.
  2. Spend more time deciding on a topic than writing the blog post.
  3. Remember your readers don’t care about what you do. They only care about how what you do solves their problems.
  4. When writing it is better

Hopefully by 2021 you and your colleagues are blogging. If not, here are reasons why you should be blogging:

  1. You will become more visible to your target market. A firm for whom I coached lawyers was not on the first ten pages of a Google search for a niche they specialized in until they started

It’s hard for me to process that tomorrow we start a new decade. I look back and 50 years ago, I would finish my first semester of law school and surprise myself with the high grades I earned. On New Years Eve 20 years ago, I was on top of the Magnolia Hotel in Dallas

As you might imagine, I read dozens of blogs written by lawyers at least one time. What causes  your dream potential client to go back and read a second, third, fourth post and subscribe?

If we’ve worked together, you already know the answer.  Your potential client is looking for three things when he or she

I coach many lawyers who are blogging and I read blogs posted by many other lawyers. I can usually get a sense whether the lawyer blogger is achieving any success from blogging. If you are blogging and it hasn’t led to business, ask yourself these questions:

  1. Blogging Questions.jpgWho is your ideal reader? The first giveaway for