Cordell Parvin Blog Developing the Next Generation of Rainmakers

10 Days to Launch Your Client Development Efforts: Day 2

Posted in Client Development, Client Development Coaching

After doing your self assessment, on this second day, focus on where you want to take your practice. When I am coaching lawyers, those who get the most out of our work together think 3-5 years in the future and adjust their aspirations upward. So when you answer these questions on Day 2, dream bigger dreams than you have in the past.

  1. Describe what you feel would be success at this point in your career.
  2. How much  business do you want to be generating?
  3. Describe your ideal clients.
  4. How are your ideal clients finding you?
  5. What kind of work do you want to do for your ideal clients?
  6. What additional work can your firm do for your ideal clients?
  7. How do you believe you can convince your ideal clients to select you and your firm over other lawyers or law firms?