- Who is your intended reader?
- Is your intended reader a businessman or a lawyer?
- Why will your reader care about this post?
- What else has been written on your blog topic recently?
- What do you want your reader to take away from the post?
- What do you want your reader to think about you?
- If a potential client was doing a Google search of your blog topic, what would the client search?
- If the potential client did a search of your blog topic, would the client find your blog?
- If your reader only saw your headline, would he or she click to read more?
- Is your blog easy to read on a mobile phone or tablet?
- Will your intended reader to pass your blog along to colleagues and industry friends, and if so, for what reason?
- What will you do to promote your blog so your intended target reader sees it?
