Cordell Parvin Blog Developing the Next Generation of Rainmakers

Client Development: What to do If You Have Only One Hour

Posted in Client Development

I recent received this question:

If I only have 1 hour a week to spend on marketing, what would be the best use of that time? 

Answer: The answer depends on what your top 5 StrengthsFinder strengths are and where you are in your career.

Some of you are strong networkers or strong relationship builders. If you are, spend your hour away from the office with someone. Those were not my top strengths. If your strengths are like mine, you want to spend that hour writing an article or blog post, or preparing to make a presentation.

If you are a young lawyer, spend that hour raising your visibility and credibility to your target market.   If you are a senior lawyer, spend that hour contacting clients or doing something of value for clients like sending them something.

  • Laura Toledo

    And everyone needs to eat (even lawyers). Using meal times to meet and build relationships with clients, prospects and referrals gives you another hour to “market,” as well.