My old law firm held a retreat one year. The theme was “one-firm.” We even had tee shirts with the slogan on the back and firm name on the front. There was only one slight problem-The tee shirts told a lie. Our firm was a bunch of very talented lawyers operating independently from one another.

I loved practicing law in a law firm. Why? I wanted to be part of a team striving to get better. Now that I am recruiting lawyers, I want to place highly motivated lawyers in law firms that are striving to be the best the firm can be.

Several years ago, I wrote a The

Have you bought a Groupon or Living Social certificate to get a discount at a restaurant?

On the one hand, I’ve gone to restaurants I didn’t even know about before buying the discount certificate. On the other hand, I rarely have gone back and paid the full price.

What happens when law firms give discounts?

How do you recruit lawyers of the Millennium (or Y) Generation and how do you retain them?

Those were the questions I was recently asked by a recruiting coordinator of a major law firm. I think it begins by understanding them and how they are different from lawyers in my generation.

When I was in