There are a wide variety of ways to develop a business plan and the best thing you can do is find what will work best for you. A construction lawyer I know asked what approach I used. I have shared a good deal of this with you before, but I feel it is worth sharing… Continue Reading
Category Archives: Lawyer Marketing
Subscribe to Lawyer Marketing RSS FeedClient Development: What Can You Learn from Selling Toothpaste
Posted in Lawyer MarketingHow is selling your high end legal services like selling high end toothpaste? I have actually answered that question several times on this blog when I have discussed differentiating yourself to a target market. When I grew up there was no high end toothpaste, In fact, there were only a few brands. A few years… Continue Reading
Lawyer Marketing Strategy: Focus on Your Unique Selling Proposition
Posted in Client Development, Lawyer MarketingHave you ever heard the phrase “unique selling proposition?” If not, read the Wikipedia discussion here. Each lawyer I coach has some kind of unique selling proposition. So do you. Have you figured out what makes you unique? Are you taking advantage of it? If not, start now. Let me make the point by telling… Continue Reading
How You Can Find Client Problems, Opportunities and Changes
Posted in Lawyer MarketingI recently posted Old Formula for Success No Longer Applies: What is the New Formula? and Why Being an Artist Will Make You a Better Lawyer. Those posts generated questions from readers. In the posts, I stressed that it is important for you to: Identify a potential problem, opportunity or change your clients and potential clients will… Continue Reading
What is Marketing for Lawyers?
Posted in Lawyer MarketingI gave a presentation yesterday to lawyers in a firm titled: Client Development 101 for 2011 and Beyond. After I finished a lawyer who had just been promoted to partner came up and said: The one part of practicing law I don’t like is marketing. I don’t want to feel like a "used car salesman"… Continue Reading
A Friday Coaching Session with Cordell: Marketing an Appellate Law Practice
Posted in Lawyer MarketingMarketing an appellate law practice is different than marketing many other kinds of practices. The target market for appellate lawyers may be trial lawyers, both in their firm and outside their firm. Many trial lawyers prefer not to handle appeals. To tap into that market, you need to grab their interest and not bore them…. Continue Reading
Lawyer Marketing: 11 Reasons You Should Do Podcasts
Posted in Lawyer MarketingI recently came across a blog post 12 Reasons To Podcast by Donna Papacosta. It made me think of best reasons why lawyers should be podcasting. Here are my top reasons why you should be podcasting: It is one way for you to show you are an expert. You will work harder to become an expert…. Continue Reading
A Friday Coaching Session with Cordell: Why Did Clients Hire Me
Posted in Lawyer MarketingThe good news is that I am on a plane with WiFi so I am able to post this. The bad news is the guy in front of me has his seat in the fully reclined position so I have no room for my computer. So, typing is a challenge to say the least. I… Continue Reading