Developing the Next Generation of Rainmakers
Who was the most memorable speaker at one of your law firm’s retreats. For me, that speaker was Barry J. Gibbons, the former Chairman and CEO of Burger King. I came away from his presentation with many new ideas about client development.
He spoke to us on Saturday morning just after a speaker from Fidelity…
If you are a regular reader you likely recall that I have shared with you a dirty little secret about your business clients and what they don’t care about. The secret:
Your business clients do not care about you, your law firm, what you do and what your law firm does.
Sadly most lawyers and…
Marketing expert Seth Godin once said:
People don’t believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
Seth Godin, Seth Godin’s Blog, 07-29-06
So, what is the take away for you and your law firm? Put simply…