Doing good work alone isn’t enough. In today’s age, when clients are no longer local or loyal, extra efforts must be made for attorneys to see the type of success they wish to achieve. Career and client development is not a practice that can be left for whatever hours are left over at the end of the week. Time must be made, not found.
Cordell offers his strategic services for individuals, law firms, small firms and law schools.
To help attorneys arrive at where they want to be, Cordell’s coaching services include a broad range of offerings. Those include
- The Law Firm Rainmaking Coaching Program
- 12-Month Law Firm Video Coaching Program
- Coaching the Coaches
- Coaching for Individual Lawyers
- Law Firm Retreat Presentations
- Client Development Video Series
- Bar Association Presentations
Aside from these options, custom individual coaching is also available upon request. To find out more information on how you or your firm can work with Cordell, please contact him.
The Law Firm Rainmaking Coaching Program
For law firms looking to provide coaching for their attorneys, here is a look at what’s offered by Cordell:
- 12-18 months duration
- 8-20 lawyers in program
- Quarterly in-person individual coaching and group teaching session/workshop
- In first session group sets a group goal and creates 25 action items to achieve the goal
- Individual coaching by telephone in the other months, or every other month
- Group meets on its own in the other months: Cordell provides topics.
Within those quartlerly teaching sessions, here’s the structure you can expect. Because “off the shelf” solutions are rarely effective, Cordell tailors the four sessions to be aligned with what your firm is doing and what it hopes to accomplish.
- Session 1: Overview of Client Development in 2011 and Beyond and Planning
- Session 2: Building Visibility and Credibility to the Target Market – Includes writing and speaking to get hired.
- Session 3: Building Relationships and Getting Hired
- Session 4: Expanding Relationships with Existing Clients
12-Month Law Firm Video Coaching Program
15-20 minute monthly videos can be watched as a group, discussed and then each participant takes action. The videos will also be available to be watched on an individual basis for those participants unable to attend. There will be a fairly detailed workbook for participants to use to implement what they have learned.
- Month 1: Introduction
- How CD has changed
- Tools for your tool kit
- Principles
- Practical Tips
- Month 2: How to Prepare Plan and Goals
- Month 3: Time Management, Hold Yourself Accountable
- Month 4: How Clients Select Lawyers and Law Firm
- Month 5: Raising Your Credibility and Visibility
- Month 6: Writing and Speaking to Get Hired
- Month 7: Role of Social Media
- Month 8: Relationship Building
- Month 9: Client Meetings, Client Pitches, Getting Selected
- Month 10: Client Service
- Month 11: What Sets Rainmakers Apart or What Separates Stars from Superstars
- Month 12: Build Your Team
Coaching the Coaches Program
- Law firm lawyers and/or marketing professionals come to Dallas for two days of training on how to structure the coaching program, how to become a good coach, client development teaching programs.
- Law firms will have access to all of Cordell’s coaching materials, including video teaching programs, coaching questions, business plan templates, monthly meeting topics, group action items, coaching call agendas and any other materials requested.
- Quarterly coaching the coaches calls and webinars
Coaching for Individual Lawyers
Each 7-month program, usually conducted in a group setting, includes both in-person and online coaching for the individual lawyers.
The online portion includes:
- Quarterly teaching webinars
- Quarterly telephone coaching
- Monthly E-mail exchanges
Aside from the online coaching, the program also includes individual coaching and group teaching sessions the first month and the seventh month in Dallas.
Topics covered in this program include:
- career planning
- goal setting
- client development
- business development
- effective marketing
- work-life balance
- effective team building and mentoring practices
- practice group strategic/marketing planning
- coaching the coaches
Client Development Video Series
Securing, Retaining, and Expanding Relationships with Your Clients
This three-hour client development training video is available to both law firms and individual lawyers. The program comes with exercises designed to allow the participant to make the changes that will lead to greater success and three telephone group-coaching sessions.
Law Firm Retreat Presentations
Cordell offers two types of law firm retreat presentations: one standard presentation and one specifically geared towards Associates.
The standard law firm associate retreat presentation touches on the following subjects:
- Cross-Serving and Expanding Client Relationships:
- Client Development for 2011 and Beyond
- Why and How Firms Should Be Using Social Media
- Mentoring and Motivating the Next Generation
- Making Time for Client Development
- How the Best Lawyers Keep Getting Better
- Writing and Speaking to Get Hired
- Planning for Success
- Beyond Selling: How to Get New Clients
The presentation specifically geared towards Associates touches on the following subjects:
- Prepare to Win: A career planning program for associates
- Client Development for Junior Associates: Practical ideas for junior associates to work towards developing business when they become partners
- Client Development for Senior Associates: Focused ideas for senior associates to work towards developing business
- Starting Right for Career Success: A program for first year lawyers to get them on the right track.
- Path to Partnership: A program aimed at associates to prepare them for partnership.
Bar Association Presentations
Cordell has given the following presentations to bar associations:
- Defining Moment: Being a Bar Leader Who Makes a Difference
- Client Development For 2011 and Beyond
- Beginning Lawyers: How to Attract Clients
- Securing, Retaining and Expanding Relationships with Your Clients
- Career Development – Personal and Professional Strategies for Young Lawyers
- Marketing by Associates: Increasing the Bottom Line While Training Future Leaders
- Taking Control: Strategies for Your Career and Your Life
- Developing the Next Generation of Great Lawyers