I recently read a blog published by a well known law firm that was 2315 words. It included four lengthy quotes from a court decision. Thinking about it, I was wrong to say I read it because I didn’t. I did not have time. I saw it and decided not to read it.

Do you think the firm’s clients and potential clients read the blog? Can you imagine what those who subscribe by email thought when they found this post in their email? My guess: Firm clients did not want to know the history of Swiss watch making, they simply wanted to know the time.

I found Seth Godin’s blog: Shorter¬†right on point. In three short paragraphs he explains why less is actually more.

If you are blogging, say what you want to say and stop. Then, go back and edit your draft to shorten it. If there is much more to say about a case or situation, you can create an active link to your more lengthy document for your readers.

P.S. If you are a regular reader you might be thinking Cordell should follow his own advice. I agree.

  • This is something I still struggle with and, honestly, has been part of the reason I have not been blogging as much as I would like — because I don’t have time to write the condensed law review articles like I enjoy writing!

    The truth is, it all goes back to something you taught me a year ago that had managed to slip my mind until I read this post — remember who is our target audience. Are we writing to show off our academic prowess or are we writing to provide just the right amount of information to prospective or current clients?

    p.s., yes, even my comments are long-winded!

  • Short.