Baby boomers: What would your law firm associates say about your firm, if they believed no one would know they said it?
Much has been written about the “X” generation and the “Y” generation and how their ideas and values differ from those of us who are baby boomers. I learned this the hard way when I was made the partner in charge of attorney development.
I have written an article about recruiting and motivating the “Y” generation. I decided to write it as if a managing partner was giving a presentation about the firm to a group of summer associates. The managing partner was focusing on things I have learned that are important to associates. New lawyers want to be part of a law firm that:
- Is honest with them and does not “sugar coat” what it will be like to work at the firm after graduation;
- Has a clear sense of purpose, vision, core values and makes clear what each lawyer can do to contribute to the firm’s success;
- Emphasizes the importance of teamwork and recognizes the contribution of even the most junior lawyer;
- Offers challenging assignments;
- Focuses on training and development of its lawyers;
- Models the behavior it expects from associates;
- Provides mentoring and coaching;
- Provides constant feed back rather then just one or two times a year;
- Has the most up to date technology and uses it;
- Appreciates diversity and embraces it;
- Gives meaningful opportunities for pro-bono work;
- Focuses less on hours and more on revenue or profitability; and
- Is a fun place to work.