I remember the day I was sitting on the rental car bus at LAX airport and all of a sudden the new Blackberry my firm had asked me and a few others to demo buzzed.
I was really excited. I was able to respond to an email from one of my most important client’s lawyers while sitting on a rental car bus. What could be cooler than that?
A couple of weeks later, Jill and I were eating a Sushi dinner in Dallas while Nancy was out of town playing in a golf tournament. I heard that buzz again and after I responded to the email, I received another one complimenting me for being at the office so late.
I quickly learned what I had thought was the coolest thing ever had made it impossible to ever just get away.
I watch now, including recently in an airport lounge, and people, including many my age, all have their smartphones out.
I don’t know if they are playing Solitaire, Words with Friends or just looking at their email.
- Urgent or important?
- The moment
- Brevity over density
- The filter bubble
- Off the hook
Take the one minute to see what Seth Godin has written for each of those headings. Then, think about whether you are paying the smart phone tax.