On day 3 you focused on what you need to learn to become more valuable to your clients. Today, I want you to think about what steps you will take to raise your profile (visibility and credibility). Here are some questions to get you started:
- Is your website bio effective?
- Is it current and updated?
- Are you completely satisfied with your photo?
- Does it show your representative experience?
- If you have listed articles and presentations, are there active links?
- Would it be more effective for you to raise your profile by writing and speaking to industry groups or by being active in your community and/or the Bar? Which activities would you enjoy the most?
- What profile building activity would give you the greatest return for the least investment of time?
- Your clients and target clients belong to what industry associations or civic groups?
- What publications do your clients and potential clients regularly read?
- Can you raise your profile by blogging?
- What problems, opportunities, or changes are your clients dealing with that would be effective topics for articles, blog posts, or presentations?
- Are you using LinkedIn, Twitter, Slideshare or any other social media to distribute what you have written or presented?