I coach busy lawyers. I was busy when I practiced law so I know the challenge.
When I was busy, I always went to my list of small things I could do that might make an impact. Here are some thoughts. As you will note, some of them assume your client can accept gifts:
- Send a coffee loving client a $10 Starbucks card
- Send at least one handwritten note each week to a client or referral source
- Make a contribution in your client or referral source’s name
- If you know a client has a particular interest, send a book from Amazon with a note you can do at the Amazon website (if you give me a topic, I can tell you a book to send)
- If you have Google Alerts, or something similar, set up for your clients, send the client an email if you read something favorable about the company
- Post thoughtful comments to your friends’ Facebook postings, especially if they have posted something about their children
- Take two hours away from your busy schedule and go visit a client’s business facility
- Take a few hours to volunteer to help your client’s favorite charity.
- Give a gift certificate to your client’s favorite restaurant
- Find a client alert, or blog post, your firm has done that will be of particular interest to a client and send it with a personal email explaining why you believe it will interest your client
- If you know your client’s children and what they are passionate about, do something nice for the children (One lawyer I coached sent an autographed jersey of his client’s son’s favorite goalie)
- Send a travel guide from a place where you traveled and where your client will be traveling
- Invite your client to write a guest post on your blog
- Invite your client and his/her children to use your firm’s tickets to an event
- Do something nice for your client’s assistant or staff