Rebecca, a lawyer I coach recently wanted my thoughts on speaking engagements:
I would like to learn more about preparing for speaking engagements. I’m starting to get some speaking opportunities, but would really like to learn the most effective and efficient way to prepare.
I think it is important to know your audience. I do research on the association or group that asked me to speak and I do research on the members of the association. I also begin my preparation by deciding on what I want the audience to take away from the presentation.