Are you afraid of any aspect of your client development? If so, read a recent Seth Godin’s blog: To overcome irrational fear… It is very short so take a look.

He ends with:

Habits are more powerful than fears.

I agree. When I am coaching you, I am trying to help you make your client development activities a habit. I have written previously about a book by Pulitzer Price writer Charles Duhigg. See Habits: The Why and the How.

I believe you will find his book: The Power of Habit valuable. I did.

If you have 16 minutes, here is his TED presentation.

Here is one of many insightful quotes from the book:

This is the real power of habit: the insight that your habits are what you choose them to be.

Dughigg talks about the “Habit Loop” in his book. What is it? Read: The 3 R’s of Habit Change: How To Start New Habits That Actually Stick.

Every habit you have — good or bad — follows the same 3–step pattern.

Reminder (the trigger that initiates the behavior)
Routine (the behavior itself; the action you take)
Reward (the benefit you gain from doing the behavior)

So, how can you make client development a habit? Stanford professor B.J. Fogg says start with something tiny.