Are you afraid of any aspect of your client development? If so, read a recent Seth Godin’s blog: To overcome irrational fear… It is very short so take a look.
He ends with:
Habits are more powerful than fears.
I agree. When I am coaching you, I am trying to help you make your client development activities a habit. I have written previously about a book by Pulitzer Price writer Charles Duhigg. See Habits: The Why and the How.
I believe you will find his book: The Power of Habit valuable. I did.
If you have 16 minutes, here is his TED presentation.
Here is one of many insightful quotes from the book:
This is the real power of habit: the insight that your habits are what you choose them to be.
Dughigg talks about the “Habit Loop” in his book. What is it? Read: The 3 R’s of Habit Change: How To Start New Habits That Actually Stick.
Every habit you have — good or bad — follows the same 3–step pattern.
Reminder (the trigger that initiates the behavior)
Routine (the behavior itself; the action you take)
Reward (the benefit you gain from doing the behavior)
So, how can you make client development a habit? Stanford professor B.J. Fogg says start with something tiny.