Answering these two major questions will help you determine if you are visible and credible and if you are doing what you can to make yourself more visible and credible.
- If a client, potential client, or referral source does a search for your area of law and your geographic area will they find you on the first page of Google?
- How many places are you putting content you create?
Let me give you a personal example of my answer to the second question. After Enron and Worldcom, the Department of Justice began a more rigorous investigation into the construction industry. I began writing articles about the importance of compliance and ethics.
Hear Me Now was one of the many articles I wrote on ethics for contractors. The articles led to speaking opportunities around the country, including my Corporate Ethics What Every Contractor Should Know – Presentation at a statewide Florida Construction Conference. Speaking live at construction industry conferences led to an Associated General Contractors Webinar: Stay in Business!Protect/Defend Against False Claims, Antitrust and Other Serious Allegations.
These three links are only a handful of those that existed at the time I did the articles and presentations. But, I hope they will give you an idea of how you can repurpose your content so it can be found in many places.