I’ve coached well over 1000 lawyers since I quit practicing law. Over that time I have witnessed several lawyers starting a blog with great enthusiasm and fanfare, only to stop regularly posting after just a few months.
Many have gotten discouraged when they have worked really hard and done all that we talked about and have not attracted one new client.
Believe me I understand. I’ve been there. I’m there again right now.
When I decided to create a niche practice representing highway contractors, I wrote a law review article and distributed it and got no results. I gave presentations and got no results.
It took well over two years before, a highway contractor called and hired me. Shortly thereafter I gave one more presentation and everything took off.
In 2015, I think it may even take more time for your potential clients to see your value. But, don’t get discouraged. Keep plugging away. Keep putting out the blog posts, keep writing the articles. Keep speaking at industry meetings.
Seth Godin posted a blog recently: After you’ve done your best work. It’s short and worth reading. At the end he says:
It compounds over time. Best work followed by best work followed by more best work is far more useful and generous than merely doing your best work once and insisting we understand you.
If you are a regular reader, you know my coaching business has never been slower than right now. I could write a few blog posts and insist that law firms and lawyers understand me.
I chose to take Seth Godin’s advice and keep putting out my best work. You should also.