Recently, a lawyer I coach told me that the most important thing she got out of the client development coaching program is that she could be successful doing the client development activities that she enjoyed the most.

If you do not enjoy client development activites, you will likely not do them. You will easily find an excuse to justify not doing them. When you are doing the activities, you will subconsciously prove to yourself they will not work.

I loved writing for contractors and speaking at their industry meetings. I did not enjoy going to Bar meetings, networking or going to Rotary Club meetings. I felt uncomfortable “asking” for business. I focused on what I enjoyed and did well and quit doing things I did not enjoy.

So should you.