When I asked a lawyer I coached what he wanted to get out of our coaching, he replied:

How do I get out from under the shadow of the giants in my field in my own law firm?

shadow photo

Great question I thought. In his case there were more potential clients in his field. So, here is what I told him.

You have to do something they aren’t doing.

I suggested he consider creating a weekly podcast. He did and then the podcast became an internet radio show and over a few years his business originations quadrupled.

What can you do to get from under a giant in your own firm?