If I was still practicing law, how would I use Twitter?
When I was first asked that question a few years ago, I wasn’t sure I would be using Twitter if I was still practicing law. After all, none of the CEOs or GCs of my largest clients were on Twitter. Now, I know I would actually use Twitter and here are the ways I would use it:
- I would begin by identifying my goals using Twitter. Essentially, my first goal would be to demonstrate I am the “go to lawyer” for transportation construction companies. I would want to demonstrate my knowledge and expertise of both the law and the industry, my influence and my interest. I would also want to use Twitter to keep up with industry news, teach and connect and engage with industry professionals.
- I would make sure to create a well-done profile that includes my photo and I would use my real name.
- To get news: The day of the Boston Marathon bombing I was on an airplane with internet service headed for Vancouver, BC. That day I got minute by minute reports on Twitter. There are many news outlets to follow on Twitter. I follow: Reuters, Wall Street Journal, USA Today, CNN, Fox News, New York Times. I can go on, but you get the idea.
- To keep up with construction industry news.There are many construction industry and construction associations on Twitter. I would follow the ones most relevant to my clients.
- To keep up with my clients and my clients competitors. Some of my former clients have Twitter pages and some of their competitors have Twitter pages. I would want to know what clients and competitors were saying about themselves on Twitter. I would also want to know what others on Twitter were saying about my clients and their competitors.
- To share news and other information construction industry professionals would find valuable. I would find that news on Twitter itself, but also from my Google alerts, my reader, Flipboard and Zite.
- To share my construction magazine column, blog posts and presentations. My Roads and Bridges columns are now available electronically so I can link to them on twitter. I would likely have a transportation construction law blog that I would share on Twitter and I would share links for my presentations that I would have uploaded to Slideshare.net.
- To announce presentations and webinars. If I was speaking to a construction association or if I was giving a Webinar, I would use Twitter to announce or let people know about the presentation or Webinar.
- To let people know I was visiting their city and would like to connect with them while I am there.
- Spread tweets throughout the day. I have learned that more of my followers are on Twitter in the afternoon than in the morning. I am not sure that would be true for construction industry followers, but I would try to find out and tweet at the most valuable time.
- To allow people to get to know me. I would not just have business tweets. I would share appropriate things about my interests outside of construction law.
- As one of the tools to research construction industry professionals before meeting them in person.
- To meet new people. I have met many interesting people on Twitter, including lawyers from Dallas. I am confident I would meet interesting construction industry professionals.
If you would like to learn more about how you can use Twitter, take a look at: How to Get More Twitter Followers (The Ultimate Twitter Tips Guide).