A couple of years ago I listened to the Duct Tape Marketing podcast interview Talking Little Things with Tom Peters. I have enjoyed reading and listening to Tom Peters since first reading his book In Search of Excellence: Lessons from America’s Best-Run Companies more than 20 years ago.

Mr. Peters made several points that apply to lawyers so I urge you to listen to the podcast. One point he made was that your success will depend on the quality of your work and the quality of your network. I know many lawyers who focus on the quality of their work. I know fewer lawyers who focus on the quality of their network. Here are two important points to consider:

  1. Social media allows you to greatly expand the breadth of your network.
  2. Getting out from behind your computer and visiting your clients and referral sources allows you to build the depth of your network.

Your marketing strategy should include both.