A couple of years ago I listened to the Duct Tape Marketing podcast interview Talking Little Things with Tom Peters. I have enjoyed reading and listening to Tom Peters since first reading his book In Search of Excellence: Lessons from America’s Best-Run Companies more than 20 years ago.
Mr. Peters made several points that apply to lawyers so I urge you to listen to the podcast. One point he made was that your success will depend on the quality of your work and the quality of your network. I know many lawyers who focus on the quality of their work. I know fewer lawyers who focus on the quality of their network. Here are two important points to consider:
- Social media allows you to greatly expand the breadth of your network.
- Getting out from behind your computer and visiting your clients and referral sources allows you to build the depth of your network.
Your marketing strategy should include both.