Dave Walton is a successful Pennsylvania lawyer I coached 10 years ago. He is successful in part because he is self-motivated.
Dave shared his ideas with other lawyers I coached back then in a webinar that younger lawyers found valuable. During the webinar, Dave included a slide that said;
“Think Big and Act Small.”
I like that approach.
I know many lawyers do not know where to start on developing business. It seems daunting and mysterious to them.
Are you in that same position?
If so do what elite star athletes do. They train by learning one thing at a time. So, begin by taking small steps so you feel you have accomplished something.
When I first met with lawyers I coached, I suggested that they review and revise their plan and their goals after our coaching session. I asked them to consider whether there is anything we discussed that has changed their thinking?
Then I suggested that they do something, no matter how small to get started. It might be as simple as updating their firm website bio, inviting a client or potential client to lunch, sending an article with a handwritten note, or setting up Google Alerts for their clients.
Don’t feel like client development is climbing Mt. Everest. Take just one small step and get started.