I have written about it many times here, including most recently last September when I posted: Are You Helping Your Young Lawyers Become Artisans or Virtuosos?

Most clients want to believe their lawyers are experts in their fields.

Recently I re-read Artisans and Virtuosos: Cultivating Adaptive Expertise in our Children–and In Ourselves.  For the heck of it I decided to click on a link to a chapter from a book: How Experts Differ from Novices, which I had also referenced in the blog post last year.

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There I found some of the ways experts differ from novices. As you think about them, consider how they apply to lawyers attracting clients.

  1. Experts notice features and meaningful patterns of information that are not noticed by novices.
  2. Experts have acquired a great deal of content knowledge that is organized in ways that reflect a deep understanding of their subject matter.
  3. Experts’ knowledge cannot be reduced to sets of isolated facts or propositions but, instead, reflects contexts of applicability: that is, the knowledge is “conditionalized” on a set of circumstances.
  4. Experts are able to flexibly retrieve important aspects of their knowledge with little attentional effort.
  5. Though experts know their disciplines thoroughly, this does not guarantee that they are able to teach others.
  6. Experts have varying levels of flexibility in their approach to new situations.