Business clients expect their outside lawyers to know the law. If you represent business clients, you are not likely to differentiate yourself from other fine lawyers by your legal knowledge. You are more likely to differentiate yourself based on your knowledge of their business. What do you know about:

  • Business Women Construction.jpgThe company history
  • How they make money
  • What are their biggest risks
  • Their customers
  • Their suppliers
  • Their management
  • Their workforce
  • Their financing
  • Their biggest competitors
  • What government regulations impact them
  • How the economic downturn has affected their business
  • How their products are made
  • How their products are marketed
  • What they read
  • What organizations they belong to
  • What charities they contribute to
  • How their CEO (or general counsel) got his/her position
  • What a typical day is like for your client contact
  • What other legal work they have that your firm is not doing
  • How you can best help them