Have you ever heard of Gary Vaynerchuck (Gary Vee)? My bet is most of you have never heard of him. You can learn more about him on his website here.
You can learn a great deal about wine from Gary Vee. Check out his Monthly Wine Club.
More importantly, you will learn how to successfully reach potential clients using social media from Gary. He recently posted How to Create 64 pieces of content in a day. It includes slides for each idea.
He took his family-owned business from $4 million a year to $60 million in a relatively short time. He did it by creating valuable “content” that brought customers to him and getting that content widely spread using social media. Gary correctly points out that content has never been worth less, yet never been more important.
Years ago I read Gary’s book Crush It! on my Kindle. It is a short book well worth reading. I suggest as an assignment you read it and send me a report on how you can apply the principles to your law practice. To get you started here is a book review.
Gary Vee has many video clips that explain how you can become more successful. Here is one you might find valuable:
You likely are thinking that marketing wine is much different than marketing legal services and without the ethical rules. While marketing wine is different, there are principles Gary writes about that also apply to your law practice. The most successful people who sell wine or lawyers who practice law will:
- Be passionate about what they are doing,
- Be insatiable to learn what their customers or clients want and need,
- Create content their customers and clients find valuable and give it away.
- Get the content out to the people who want it, and finally,
- Use social media as a tool to teach rather than sell.