If you are in a small firm, or a practice group in a large firm, you have meetings, right? What do you talk about at those meetings? Have you ever talked about what differentiates your small firm or your group from groups in other law firms with whom you compete?
A leader must have a clear vision of where he or she wants to take the firm or group and a plan to get there. When I was a practice group leader my vision was to develop a preeminent construction law practice group in our niche construction areas. Our group developed a strategic plan which included these targeted differentiators:
- First to Market
- Investing in our Client Relationships
- Effective Use of Technology
- Strategically Located Offices
- Full-Service Law Firm
- Quality Service Driven
We developed a plan to implement each of these differentiators. Here is our Construction Law Strategic Plan.
What are your small firm or large firm practice group differentiators?