I recently posted Old Formula for Success No Longer Applies: What is the New Formula? and Why Being an Artist Will Make You a Better Lawyer. Those posts generated questions from readers.
In the posts, I stressed that it is important for you to:
- Identify a potential problem, opportunity or change your clients and potential clients will face in the future before anyone else.
- Create a remarkable solution.
- Be first to market and give the solution away.
After reading my two recent posts, several lawyers sent me emails asking:
How do I identify the potential problem, opportunity or change my clients and potential clients will face in the future before anyone else?
You do it by reading business and industry articles. I have an iGoogle news page with subscriptions to at least 10 business publications. If I was practicing law, I would look at the headlines from the publications each day.
On March 14, HBS published an article titled: Water, Electricity, and Transportation: Preparing for the Population Boom. Read the article and identify all the future legal problems, opportunities or changes your clients will face.
If you do not already have an RSS reader page like iGoogle or Google Reader, I urge you to set one up and subscribe to business related news.