A few weeks ago I taught client development to a group of lawyers. I began by asking:
How many of you are 100% satisfied with the amount of business you are generating?
No one raised their hand. That was no surprise because no one has ever raised their hand when I asked that question.
As
When I practiced law I often wondered why the client who had hired me to get them out of a tough jam at great expense, had not hired me to help them avoid getting into the jam at far less expense.
Today, I wonder why law firms do not hire me, or anyone else to
Recently I posted: Most Important Client Development Tip for Litigators and suggested one of the best ways for litigators to market is to write and speak on how to avoid the very litigation they want clients to hire them to do.
Even if litigators write and speak on ways to avoid the litigation, very few