I am frequently asked for strategies to get a potential client to leave a competitor firm. I often reply that you have to provide something the client is not getting from the competitor-extraordinary service. Then you have to wait for the potential client to learn about it from word of mouth.
Recently I found support
I recently finished Gary Vaynerchuk’s book The Thank You Economy
. In the book he refers to an Ad Age article: Most Brands Still Irrelevant on Twitter: Marketers Are Certainly Tweeting, but Users Are Barely Listening. In the article, the writer speaks to businesses tweeting:
While marketers such as Dell, Comcast, Ford and Starbucks