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Published By: Cordell Parvin
Published By: Cordell Parvin LLC

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Gary Vaynerchuk

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Little Known Way Get a Potential Client to Leave Your Competitor?

By Cordell Parvin on May 4, 2011
Posted in Client Development

businessman happy.jpgI am frequently asked for strategies to get a potential client to leave a competitor firm. I often reply that you have to provide something the client is not getting from the competitor-extraordinary service. Then you have to wait for the potential client to learn about it from word of mouth.

Recently I found support…

Can Law Firms More Effectively Use Twitter?

By Cordell Parvin on March 30, 2011
Posted in Client Development

I recently finished Gary Vaynerchuk’s book The Thank You Economy. In the book he refers to an Ad Age article: Most Brands Still Irrelevant  on Twitter: Marketers Are Certainly Tweeting, but Users Are Barely Listening. In the article, the writer speaks to businesses tweeting:

Twitter Logo.pngWhile marketers such as Dell, Comcast, Ford and Starbucks

…

About Cordell

cordell_parvin.jpgI practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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