When I was building my practice, one key strategy I used was to be first to market. When I used the phrase, I included first to identify a client need and first to use the latest tools to reach clients. I am sure I was one of the first construction lawyers to write monthly newsletters,
Law Firm Business Development Strategy: Exceed Expectations
I am speaking on a panel for a law firm in a couple of weeks on client service. As you know, I write about that topic frequently based in part on what I learn about service from other businesses. In anticipation of my participation on the panel I put together an iBook Client Service Book