Developing the Next Generation of Rainmakers
I recently posted a blog about developing a niche practice, and included one of my favorite quotes:
If you market to everyone, you market to no one.
A lawyer I coached a few years ago asked that I expand on why he should consider an industry based practice. Here are the reasons I shared with…
Greetings from Phoenix, where unless you live here, it’s hard to imagine how hot it is outside. I’m coaching lawyers here and one topic we have been discussing is how each lawyer can become a “go to” lawyer in his or her field.
Do you remember a blog I posted: Lawyers: Being the Best in…
Recently I wrote Client Development Coaching: You will learn what will work for you. A lawyer I coach read the post and asked me for examples she might borrow to find her own best approach.
I am an example of a lawyer who narrowed my focus to an industry. Seth Godin blogged about narrowing…
I recently ran into a lawyer I coached a few years ago. When her coaching program began, I reviewed her answers to my coaching questions. I could tell that she had not given much thought to what she wanted to accomplish and where she wanted to focus. Like many lawyers I have known, she basically…