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Published By: Cordell Parvin
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Client Development: Ask Clients: What Would You Do. . . ?

By Cordell Parvin on August 7, 2015
Posted in Client Development

A few years ago I read a book written by Charlene Li and Josh Bernoff: Groundswell: Winning in a World Transformed by Social Technologies. 

I found an interesting idea in the book. Early in 2007, Crédit Mutuel, a French bank, began an ad campaign directing viewers to a website titled: “If I were…

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cordell_parvin.jpgI practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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