A lawyer recently asked me how I would use LinkedIn if I was still practicing law. If you are a regular reader, you know that I contend the principles of client development have not changed.

As you will see:

  • You have to be visible, meaning people need to know who you are
  • You have to

Do you remember the first time you sent an important update to clients by email rather than regular mail?

I remember doing it in February, 1999. The USDOT had just issued the “Final Rule” changing some regulations that impacted highway contractors. I had prepared three memos when the Notice of Proposed Rule Making came out.