It’s no secret that COVID-19 has changed our lives and our profession. Take a look at How Coronavirus and a Bear Market Could Upend Law Firm Hiring, and The Impact Of COVID-19 On Law Firm Practices. Both articles were posted in March.
I hope things are improving now, but now more than ever you must
I am frequently asked why I quit practicing law to teach and coach lawyers.
Many of you know this story, but I’ll tell it again. I was asked to be the partner in charge of attorney development in our firm. I knew the managing partner didn’t expect me to spend much time helping our junior
During my law career and my coaching career, I told associates and young lawyers that they are never too young to begin working on becoming a “go to’ lawyer.
Years ago I read The 22 Immutable Laws of Marketing
by Al Ries and Jack Trout. One of the laws is the importance of being first
Seth Godin recently posted: Mass personalization is a trap. For those of you whose firms send email blasts designed to make clients and potential clients think it actually came from you, I suggest you take a moment to read what Seth Godin has written.
I still get emails every day from law firms, from
A lawyer I coached sent a blog post Seth Godin posted yesterday: Two Kinds of Practice. If you have 30 seconds, read it.
When I read Two Kinds of Practice I thought about a blog about my own failure that I posted in 2014, and I thought it might be a good time to
I’m in my third of four weeks of Spanish Immersion in San Miguel de Allende. I am just starting to feel like I am learning more vocabulary and I can actually carry on a conversation, albeit slowly. So, yesterday, when asked, I could actually describe what I did over the weekend…only it was in
I am frequently asked that question.
What if I don’t like marketing?
My response is usually to say:
Tell me what you consider to be marketing.
You see, I didn’t like marketing either, if marketing was:
I’m back in Boston today. This morning at 9:00 I will be helping lawyers in a firm start to prepare their business plans for 2016. Have you and your colleagues given any thought to your plans for next year?
Several years ago I read a book titled: “Endless Referrals” by Bob Burg.
I recently read Dilbert writer Scott Adams blog post Future Jobs. In the post he writes:
I’d like to see a college major focusing on the various skills of human persuasion. That’s the sort of skillset that the marketplace will always value and the Internet is unlikely to replace. The persuasion coursework might include…
In 2012, I posted a blog You are Never Too Young, Too Inexperienced, Too... I argued that If you are hungry to become more valuable to your potential clients and if you are willing to do what older lawyers are not doing, you have a real opportunity.
Because many senior lawyers are not creating