One of my favorite business books is Never Eat Alone
by Keith Ferrazzi. I have listened to the book on my iPod and read a hard copy of the book.
Most law firms are focused on building their brand, but only a few lawyers are focused on it. In chapters 23 and 24, Ferrazzi
Are you a litigator? If so how are you marketing your practice? I know from my own experience, and watching my friends, that successfully marketing a litigation practice is a challenge. Here are some of the reasons:
No matter how the potential client comes to your firm, you know at some point they will check out your firm website. Will they be able to differentiate your firm from your competitors?
I frequently speak at law firm retreats. Occasionally I will put on the screen an edited “About” page from the law firm’s
Recently I had breakfast with John Thomas a business development director here in Dallas. John has more than 20 years of business development experience, including at an AmLaw 100 firm and a global accounting firm. I frequently say I learn from other businesses. In the post today, John shares why law firms could find using
A group of lawyers I coach recently asked me for a list of some of my favorite business/marketing blogs. Here are several business and marketing blogs I read regularly. They are not aimed at lawyers but many of the ideas apply to marketing by lawyers.
http://www.ducttapemarketing.com/blog/
http://sethgodin.typepad.com/seths_blog/
http://www.personalbrandingblog.com/
http://www.churchofcustomer.com/
http://trustedadvisor.com/trustmatters
I don’t know about you, but when I practiced law I hated that a client might think I was trying to sell them. Most lawyers I coach hate the same thing. So, I created a group meeting program I call Beyond Selling: How to Close the Sale without Being a Salesman.
A few weeks ago
I am on airplanes quite often, so I probably have more time to read business books than you do. In January of 2009, I posted my recommended reading list for the year and described how I read business books. If you haven’t read those books and a topic interests you, the books on my list
I want to welcome Charlie Miller to my blog. Charlie is a partner in the Patton Boggs Dallas office and is the Deputy Managing Partner of the firm. He is a close friend and great source of ideas on client development. Charlie’s practice involves mergers and acquisitions, structured and project financings, acquisition financings, recapitalizations, restructuring
I recently shared Dan’s story with you. He took a client to lunch and after lunch he asked the client a favor. In case you are still wondering whether asking a favor works I want to share a second story with you.
A few weeks ago Matt Sanderson, a lawyer I coach in Dallas
In my post on Tuesday, I wrote how I would effectively and ethically use social media and other internet tools if I was still practicing law. I pointed out that social media is one of the many tools to develop relationships.
A few months ago I read The Facebook Era: Tapping Online Social Networks to