One question I am frequently asked is how to market without coming across to the potential client as a pest? The question is natural because most lawyers have financial advisors and life insurance salesmen and women hustling their business.
Do you know the difference between “push” marketing and “pull” marketing?
Lawyers and law firms use “push” marketing when they:
- Make cold calls
- Ask potential clients for work
- Subscribe to court filing services and forward law suit complaints filed against companies that are not clients
- Email blast alerts sent to hundreds or thousands of email