This week I have focused on “selling” legal services. As you know I hate a sentence that includes “selling” clients. But, as lawyers we are subtlety selling ourselves in every encounter we have.

You know exactly why you are uncomfortable selling. Each time the thought crosses your mind, you immediately think of your worst experience

I don’t know about you, but when I practiced law I hated that a client might think I was trying to sell them. Most lawyers I coach hate the same thing. So, I created a group meeting program I call Beyond Selling: How to Close the Sale without Being a Salesman.

A few weeks ago