Who was the first to say:

All other things being equal people want to do business with people (lawyers) they know, like and trust.

In his book “The Likeability Factor,” Tim Sanders includes a chapter on “The Four Elements of Likeability.” Those elements are:

    • • Friendliness
    • • Relevance
    • • Empathy
    • • Realness (authenticity)

They say

You have heard the expression:

All other things being equal, people (clients) want to do business with people (lawyers), they know, like and trust.

Likeability: What is it? What are the elements?

In his book “The Likeability Factor,” Tim Sanders includes a chapter on “The Four Elements of Likeability.” Those elements are:

• Friendliness