Who was the first to say:
All other things being equal people want to do business with people (lawyers) they know, like and trust.
In his book “The Likeability Factor,” Tim Sanders includes a chapter on “The Four Elements of Likeability.” Those elements are:
-
- • Friendliness
-
- • Relevance
-
- • Empathy
-
- • Realness (authenticity)
They say