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Published By: Cordell Parvin
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Unique Selling Proposition

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Lawyer Marketing Strategy: Focus on Your Unique Selling Proposition

By Cordell Parvin on April 19, 2011
Posted in Client Development, Lawyer Marketing

Have you ever heard the phrase “unique selling proposition?” If not, read the Wikipedia discussion here.

Each lawyer I coach has some kind of unique selling proposition. So do you. Have you figured out what makes you unique? Are you taking advantage of it? If not, start now.

Let me make the point by…

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cordell_parvin.jpgI practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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