I coach many lawyers who are blogging. You can find some of them simply by looking to the right on this page.

When I am teaching lawyers how to write blogs that will ultimately be most valuable to their readers and to their own business development efforts, I suggest that for each blog post they ask themselves these key questions:

  1. Who is my intended reader?
  2. Why will my intended reader value this blog post?
  3. What do I want my intended reader to take away from this post?
  4. What to I want my intended reader to think about me and/or my law firm?

If you were in my shoes, how would you answer those four questions for this blog post?