If you want to learn more about presentations take a look at this post: Top ten tips for incredibly successful public speaking by David Meerman Scott. I like all ten of the tips.

The third tip is to tell stories. That was one of the primary tips I gave Dave when he was preparing his presentation. Recently I was going through some of my old presentations. I found one I gave in 1982 about the Hyatt Disaster in Kansas City. That well-known tragedy provided me with a story to tell contractors and engineers about potential liability.

Today, many have forgotten that two skywalks crashed to the lobby floor killing 114 people and injuring 186 others. If I had just done a presentation on liability, the audience would not have paid much attention. Presenting the legal points as part of a story, a well-known story, made them more interested.