On Tuesday, I posted The 3 P’s. One of those P’s is persistence. Let’s explore that one further today.

Have you ever thought of giving up on client development because you were not getting the results you wanted?

I know many young lawyers who enthusiastically start a client development program and then get frustrated because

Recently I was asked:

How long did it take before you had any results from your client development efforts?

I responded that it was at least two years and maybe more. I was then asked how I stuck with it when I was seeing no results. I responded that I guessed I wanted to develop