As many of you know, I left my law practice after my very best year in 2004. From 2005 until COVID I coached close to 2000 lawyers in the United States and Canada.

One of the great joys I have from that experience is when I get an email, a handwritten note, or a phone call letting me know about the great success many of those lawyers have experienced. Many of the lawyers I coached have become leaders or top rainmakers in their law firms. Many of them have shared my ideas with the junior lawyers in their firm.

I left my law practice at a time when I loved my work and my clients. But, I still wanted to go because I believed helping the next generation of lawyers succeed would be even more rewarding.

I learned from 15 years of coaching that I could not motivate the unmotivated. I assume if you read my blog, you do it in part because you are motivated to build a successful and fulfilling career.

Do you and your colleagues want a chance to work with me for free? If you are a marketing director or in charge of attorney development, do you want an opportunity for the lawyers in your firm to work with me for free?

I’m writing this now because I’ve received emails asking if I’d be willing to coach lawyers in their firm. As many of you know, I’ve had several health issues that challenge me in a variety of ways. Leaving that aside, while I’m younger than our current US president, I’m about the same age of the one who will become US president again in January. I question whether lawyers in their late 20s or early 30s would find a guy their grandfather’s age to be relevant in 2024-2025.

Years ago (when I was younger and very busy), I created a Client Development Video Coaching Program titled Client Development Series: Securing, Retaining and Expanding Relationships with Your Clients. It is three hours of video with 7 Modules.

I created a workbook/guide for you to use. Here’s the link:SRE Participant’s Guide

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I urge those of you who are interested in elevating your law practice to take the time to watch the videos and complete the workbook. 

I think most of you know that 2022 was a very difficult year for me. In February I was told I had cancer in my neck. After surgery, radiation, and chemo, Nancy and I moved into a home in Cabo San Lucas that we had built as part of what we described as our five-year vacation plan.

We were going along until I had emergency disc replacement surgery in my neck in July, followed by bacterial pneumonia that put me on a ventilator for five days, in the hospital two more weeks, losing 40 pounds and being brought to our Cabo home in an ambulance. We sold our home and moved to Fort Worth, where we now live.

I tell you all this because you might be wondering how I have time to write novels. I make the time because my health now limits what I can do. In this blog I want to tell you about one that has consumed me for the last few months.

After finishing my last novel, I was at a loss for what, if any, story could write. The Keys We Carry began with a question that came to me while daydreaming. What would my family’s life have been like if we had never left Roanoke?

Nancy and I settled in Roanoke, Virginia, in 1976. We moved from Roanoke to Richmond in 1987, and moved from Richmond to Dallas in 1996. I made each move to further my law career.

Around the same time as that daydream, I found myself thinking about Alan Jackson and his song Remember When. Like so many of his songs, it tells a story. In just a few minutes, he captures decades of marriage, family, children, and the passing of time. Every time I hear it, it reminds me how quickly one season of life becomes another.

I also found myself thinking about Neil Diamond’s I Am… I Said. It asks where we really belong and whether a place can ever completely leave us. Those questions became part of Claire Harlan’s journey as she tries to understand why her father never stopped talking about Knoxville and why the people he loved mattered more than the place itself.

Thinking back to when Nancy and I arrived in Roanoke, while the country was celebrating the 200th anniversary of the, Declaration of Independence, I wanted this novel to explore: how quickly the seasons of our lives pass, how our marriages and families change over time, and how easy it is to look back and wonder where the years went.

Rather than write a memoir, I decided to explore that question through fiction.

Roanoke became Knoxville.

Richmond became Nashville.

Dallas became Houston.

The people and events in this novel are entirely fictional, but the question that inspired the story is real.

Claire Harlan is one of Houston’s most successful construction lawyers. When her father, a retired trial lawyer struggling with dementia, asks to return to Knoxville one last time, she believes she is simply honoring his wish.

Instead, she begins discovering the lives her parents lived long before she was part of them.

As I wrote the novel, I realized I wasn’t really writing about Knoxville. I was writing about something much larger.

  • How well do we really know our parents?
  • What dreams did they set aside?
  • What choices shaped the lives they eventually built?
  • And what do we quietly lose while pursuing the success we once believed would make us happy?

The story gradually became as much about Claire’s mother, Margaret, as it did about her father. Claire begins the novel trying to understand why her father never stopped talking about Knoxville. She eventually discovers that what he missed most was never the city itself. He missed the people.

During my nineteen years coaching young lawyers, I encountered talented lawyers working very hard , often struggling to find more time for family, friendships, and the relationships that mattered most. You might recall, I wrote that you will never “find” the time. You have to “make” the time.

I am what’s called a “seat of the pants” writer meaning even when I outline, it’s still subject to change as a write. I wrote at least five or six complete versions of the story. When I finished I was never satisified. So, I’d start over.

At its heart, The Keys We Carry is not a novel about dementia or even about returning home. It is a story about family, marriage, ambition, belonging, and the quiet realization that the people closest to us often have lives we never fully understood.

I hope readers close the book thinking about their own parents, their own children, and the people who quietly shaped their lives. If the novel encourages someone to make one more phone call, visit an aging parent, invite friends to dinner, or simply spend a little more time with the people they love, then I will have accomplished exactly what I hoped this story would do.

A beta reader described my novel as family fiction about memory, relationships, and the choices that shape our lives. I hope that when it is published in a few weeks, you will give The Keys We Carry a try.

Why I Wrote

Her Father’s Honor

Most legal thrillers begin with a crime.

Her Father’s Honor begins with a question.

What happens when a lawyer spends his entire career teaching his daughter to believe in the justice system, only to become the person standing trial?

For thirty-seven years I practiced construction law. During that time I worked with hundreds of lawyers, watched trials unfold, and learned something that rarely appears in fiction. Lawyers do not merely carry cases home with them. They carry expectations, reputations, and family legacies.

Children of lawyers often grow up seeing their parents as larger-than-life figures. They watch them command conference rooms, argue motions, and solve problems that seem impossible. It can take decades to realize that the people who taught us how to succeed may also have made choices they regret.

That idea became the foundation for Her Father’s Honor.

Roberto Sánchez is not simply a defendant accused of jury tampering. He is a father who spent a lifetime winning cases and shaping his daughter’s understanding of justice. Gabriela Sánchez is not simply his lawyer. She is a daughter trying to reconcile the man she admires with allegations that threaten everything he built.

I was interested in exploring questions that have no easy answers.

How much should adult children trust their parents?

Can loyalty coexist with a search for the truth?

If someone you love insists they are innocent, how much evidence would it take before you begin to doubt them?

The courtroom scenes in the novel are important, but they are not the heart of the story. The heart of the story is the relationship between Gabriela and Roberto. Every filing, deposition, and witness examination ultimately leads back to one question:

Does Gabriela truly know her father?

Readers who enjoy courtroom dramas will find a federal prosecution, trial strategy, and high-stakes testimony. I hope they will also find something more enduring: a story about family, aging, disappointment, forgiveness, and the difficult process of seeing our parents as human beings.

If you enjoy legal fiction that combines courtroom conflict with emotional stakes, I hope you will give Her Father’s Honor a try.

Has client development changed since I retired from coaching lawyers? That’s a question I think about.

When I was a lawyer and when I coached lawyers, after years of trying to figure out how I attracted clients and how lawyers I coached could attract clients.

I’m sure I wrote this in previous blog posts, but I don’t want to take the time to find those , so here goes:

  1. You have to be visible, meaning clients know who you are.
  2. You have to be credible, meaning clients believe you know your stuff.
  3. That leads to weak tie relationships, meaning relationships with people who are not in your inner circle.
  4. Those weak tie relationships lead to a much wider network of people and the weak ties recommend you.
  5. That leads to a meeting with a potential client during which your potential client is evaluating you and during that meeting the quality of your questions and the quality of your listening leads to potentially being hired.

As you likely know, with all my health issues that brought us back to Texas from Mexico, I spend the majority of my time sitting at a computer writing stories that become novels. AI, including Chat GPT, Gemini, and others, makes it far easier, and more enjoyable. Let me give you a small example.

This morning on our way to church I plugged in my iPhone to Apple Car Play and started playing music from one of my lists. The music from The Mission came up. Some of you might recall the movie. Set in 18th-century South America, “The Mission” follows a Spanish Jesuit priest (Jeremy Irons) and a former slave trader (Robert De Niro) as they defend a remote jungle mission and its indigenous community from the threats of colonial powers. The film explores themes of faith, redemption, and the clash between conscience and authority in a visually stunning historical drama.

So for grins, since we were on our way to church and Nancy was driving I asked Gemini to write a 30 chapter outline with the themes of The Mission but set in the United States in 2025, and provide character sketches for each character. Before we parked, I was copying the outline to Word for future reference.

Let’s get back to client development and compare it to the marketing of my novels. So far, my novels have sold enough copies to produce an amount of royalties I could add for a month of coffee at Starbucks.

It could be that my novels are not very good. That is a distinct possibility. But, just for the sake of making a point let’s assume they are worth reading at least by lawyers who enjoy reading courtroom dramas.

I’ve done a really poor job of marketing my novels. In the meantime, I’ve been scammed by so-called marketing experts that I have paid, only to later learn I had been scammed in some cases by scammers claiming to be a company or organization that they weren’t. You’d think that as a lawyer I’d know better, but…

Even legitmate efforts have not produced readers.

I have an author website. Think of it as like your website bio. If you have a moment check it out. It has my novels, I have YouTube videos of my first three novels. It has links to my two interviews.

That’s all good right? Well, I might think it is wonderful, but if potential readers never find it, the website and the video clips are just something that I can see and play, but they aren’t bringing in readers.

Over the last year, I’ve published two more novels The one I’m most proud of is The Air Between Us. If you have a Kindle or Kindle app on your iPad you can read it for free.

The Air Between Us was born from desire write about the 60s, and 70s, the Vietnam War and to explore how the choices we make in our youth—under pressure from family, country, or ambition—shape the rest of our lives. Through Jake Walker, I wanted to capture what it meant to come of age in a turbulent time, to serve in a war that divided a generation, and to carry those burdens into manhood and ultimately, into a courtroom where justice becomes personal. I hope you’ll be interested enough to read it.

I recently finished two novels. The first title is: Shadow of Doubt. It is the fourth in my Gabriela Sanchez series. The third in my series concluded with her being elected to Congress, serving the Rio Grande Valley. I thought I was done with her as a character, but…

The one at the editor now is about the rise and fall of a law firm. I call it America’s Firm: The Rise, The Fall, The Reckoning. It will be published soon.

One thing I learned about writing stories is to ask the question: What if…? So, the novel I have recently started began with my question: What if Gabriela Sanchez is called upon to represent her father, Roberto, the famed Rio Grande Valley lawyer who is accused of bribing a juror.

How did I get the “what if…” idea? The most famous trial lawyer in the early 1900s was Clarence Darrow. He was accused of bribing a juror in Los Angeles and was defended by Earl Rogers, perhaps an even more brilliant trial lawyer than Darrow. The two didn’t get along. If you are interested in reading more about the trials, look here.

So, back to my question? How are potential new clients finding you?

Has client development changed since I retired from coaching lawyers? That’s a question I think about.

When I was a lawyer and when I coached lawyers, after years of trying to figure out how I attracted clients and how lawyers I coached could attract clients.

I’m sure I wrote this in previous blog posts, but I don’t want to take the time to find those , so here goes:

  1. You have to be visible, meaning clients know who you are.
  2. You have to be credible, meaning clients believe you know your stuff.
  3. That leads to weak tie relationships, meaning relationships with people who are not in your inner circle.
  4. Those weak tie relationships lead to a much wider network of people and the weak ties recommend you.
  5. That leads to a meeting with a potential client during which your potential client is evaluating you and during that meeting the quality of your questions and the quality of your listening leads to potentially being hired.

As you likely know, with all my health issues that brought us back to Texas from Mexico, I spend the majority of my time sitting at a computer writing stories that become novels. AI, including Chat GPT, Gemini, and others, makes it far easier, and more enjoyable. Let me give you a small example.

This morning on our way to church I plugged in my iPhone to Apple Car Play and started playing music from one of my lists. The music from The Mission came up. Some of you might recall the movie. Set in 18th-century South America, “The Mission” follows a Spanish Jesuit priest (Jeremy Irons) and a former slave trader (Robert De Niro) as they defend a remote jungle mission and its indigenous community from the threats of colonial powers. The film explores themes of faith, redemption, and the clash between conscience and authority in a visually stunning historical drama.

So for grins, since we were on our way to church and Nancy was driving I asked Gemini to write a 30 chapter outline with the themes of The Mission but set in the United States in 2025, and provide character sketches for each character. Before we parked, I was copying the outline to Word for future reference.

Let’s get back to client development and compare it to the marketing of my novels. So far, my novels have sold enough copies to produce an amount of royalties I could add for a month of coffee at Starbucks.

It could be that my novels are not very good. That is a distinct possibility. But, just for the sake of making a point let’s assume they are worth reading at least by lawyers who enjoy reading courtroom dramas.

I’ve done a really poor job of marketing my novels. In the meantime, I’ve been scammed by so-called marketing experts that I have paid, only to later learn I had been scammed in some cases by scammers claiming to be a company or organization that they weren’t. You’d think that as a lawyer I’d know better, but…

Even legitmate efforts have not produced readers.

I have an author website. Think of it as like your website bio. If you have a moment check it out. It has my novels, I have YouTube videos of my first three novels. It has links to my two interviews.

That’s all good right? Well, I might think it is wonderful, but if potential readers never find it, the website and the video clips are just something that I can see and play, but they aren’t bringing in readers.

Over the last year, I’ve published two more novels The one I’m most proud of is The Air Between Us. If you have a Kindle or Kindle app on your iPad you can read it for free.

The Air Between Us was born from desire write about the 60s, and 70s, the Vietnam War and to explore how the choices we make in our youth—under pressure from family, country, or ambition—shape the rest of our lives. Through Jake Walker, I wanted to capture what it meant to come of age in a turbulent time, to serve in a war that divided a generation, and to carry those burdens into manhood and ultimately, into a courtroom where justice becomes personal. I hope you’ll be interested enough to read it.

I recently finished two novels. The first title is: Shadow of Doubt. It is the fourth in my Gabriela Sanchez series. The third in my series concluded with her being elected to Congress, serving the Rio Grande Valley. I thought I was done with her as a character, but…

The one at the editor now is about the rise and fall of a law firm. I call it America’s Firm: The Rise, The Fall, The Reckoning. It will be published soon.

One thing I learned about writing stories is to ask the question: What if…? So, the novel I have recently started began with my question: What if Gabriela Sanchez is called upon to represent her father, Roberto, the famed Rio Grande Valley lawyer who is accused of bribing a juror.

How did I get the “what if…” idea? The most famous trial lawyer in the early 1900s was Clarence Darrow. He was accused of bribing a juror in Los Angeles and was defended by Earl Rogers, perhaps an even more brilliant trial lawyer than Darrow. The two didn’t get along. If you are interested in reading more about the trials, look here.

So, back to my question? How are potential new clients finding you?

Do you know what today is? I suspect that at least 90 plus percent of you don’t know what today is.

Yes, it’s a Monday. Yes, it’s April 21. Yes, it will be remembered as the day Pope Francis died. And, yes, it’s the Monday after Easter.

It’s the Monday after Easter celebration you won’t likely know. For, seventy years I didn’t know it. Today is Dyngus Day. I only learned about it nine years ago when we lived in Prosper, TX. I wrote about the experience here.

Celebrated the Monday after Easter, Dyngus Day is a Polish-American tradition filled with lighthearted rituals, drinking beer, sharing food, and enjoying community. At its heart, it’s a day to let loose, reset, and celebrate a fresh start after the solemnity of Lent.

But here’s the connection to your legal career: Dyngus Day is a day of transition.

It marks the beginning of something new. For young lawyers, every Monday is a kind of Dyngus Day. It’s an opportunity to reset, recommit, and most importantly, plan. For those of you I coached, you remember me saying you should have a goal and plan for five years, this year, this month and this week, and maybe even this day

When I was coaching lawyers too many talked about their goals. Some talked about making partner. Some talked about building a book of business, but many stopped there. And as the saying goes:

“A goal without a plan is just a dream.”

So, What’s Your Dyngus Plan?

If you’ve ever caught yourself saying:
• “I want to get more clients,”
• “I want to be a better blogger ,”
• “I want to write more articles or speak at conferences…”

Then ask yourself: What’s your plan?

Just like Dyngus Day rituals are intentional (and yes, a little goofy), career growth requires more than good intentions. It requires consistent actions.

Here’s a Simple Dyngus Day-Inspired Framework:
1. Shake things up-Take a hard look at your habits. What’s one thing you can do differently this week to move closer to your goal?
2. Feast on Ideas—Schedule 30 minutes to read something other than your usual legal texts, such as marketing, communication, negotiation, or client psychology.
3. Celebrate with Others – Connect with a mentor or colleague. Share your goals and ask about theirs. Accountability fuels execution.
4. Start the Week with Purpose – Use Monday to write down one thing you’ll do this week to move your career forward. Just one. Then do it.

Final Thought:

Dyngus Day reminds us that even serious professionals need moments of reflection, joy, and intention. But don’t stop at the celebration. Let it be the launchpad for action.

Because in the end, dreaming is easy. Planning, and doing is what sets great lawyers apart from the crowd of others.

If you do not live in Dallas, you may not know that the parade for the NBA champion Mavericks is in just a few hours. After the Mavericks miraculous comeback in the second game of the series, there was a segment about Dirk Nowitzki and his coach, Holger Geschwindner. If you watched it, you got a sense of why Nowitzki has confidence in himself when the game is on the line. He practices, perhaps harder and more deliberate than any player in the NBA, and he constantly gets feedback from his coach.

To me it is interesting that the same way a pro basketball player gains confidence applies to lawyers. I have written many times that to be successful at client development you have to believe in yourself and project self confidence. In January of 2010 I wrote what turned out to be one of my most read posts: If You Want to be a Rainmaker, “You Gotta Believe”. If you have a moment go back and read that post again.

I have worked with lawyers throughout my career that lacked self-confidence, not in their legal skills, but rather in their ability to generate business. For many lawyers I coach when they realize they can actually be successful, their business generation takes off.

Too many lawyers believe you either have self-confidence or you don’t. I believe self-confidence can be developed. I believe I developed it. 

How do you develop it? Take a look at this Harvard Business Review article: How to Build Confidence. I believe that it is important to practice, practice, practice. I also believe it is important to get feedback. I owe my own development of self confidence to those two efforts.

I am a confident public speaker today, in part because I practiced in front of a mirror, and videotaped myself speaking and got feedback from friends, including my wife Nancy. What are the things you can practice and get feedback? How about:

  • Public Speaking
  • Writing articles
  • Writing blog posts
  • Client interviews
  • Client pitches
  • Networking

Does your firm provide opportunities for lawyers to practice these kind of things and get feedbacK? I know the firms for whom I am doing coaching provide it because it is part of the client development coaching program. Your firm can provide these opportunities internally if you actually create practice opportunities and have senior lawyers willing to provide the feedback.

If by chance you missed the segment about Dirk and Coach Holger Geschwindner, you can watch it here.

http://youtu.be/OYlI7J_LDkI

From 2005 to 2021 coached over 1500 lawyers in the US and Canada. Now, in 2025 many of those lawyers are leaders or top rainmakers in their law firm. I’m convinced they would have succeeded had they never met me, but I hope I help accelerate their success.

Not every lawyer I coached became a leader or top rainmaker.  At one extreme I fiound it difficult to coach lawyers who were so content that they did not want to focus on getting better. At the other extreme, while I loved coaching the most motivated lawyers, I also saw that their intense drive to succeed could also cause burnout.

If you were a regular reader, you know I started writing a novel. I wrote about my work on it: Women Lawyers: Self Confidence Key to Your Success and Lawyers: Are You Confused About Appropriate Attire?

My protagonist, at that time was Gina Caruso. She had an intense desire to excel and her greatest fear was failing at anything in her career and life. Gina was “all in” at her law firm, her physical fitness and her relationships.

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In the Snowflake Method, a writer starts with a sentence to describe his novel. Here was mine at that time:

A superstar young lawyer is so driven to excel and be a top Texas lawyer that she risks her career, marriage, and even her life.

While doing research for my book, I not only found the articles linked to in the two blog posts about self confidence and appropriate attire for lawyers, but I also found: Fire Your Inner Task Master. The subheading describes Gina and many other lawyers I have met:

Want to work for someone who pushes you relentlessly, criticizes  your efforts and makes your entire life miserable? Of course not. So why are you doing it to yourself?

That subheading reminded me of a blog Seth Godin recently posted titled: Self Talk.

I found many points in both the blog and the article informative. One from the article really described my career as a lawyer because I always said it to myself.

Sarah is always anxious that if she delivers a merely satisfactory performance, she will be exposed as the fraud she secretly believes she is.

I can relate. I actually described this condition as healthy paranoia during my career. I was insatiable to research and learn as much as I could about construction and trial advocacy because I was afraid I would be exposed as a fraud. I think my fear was healthy, but I can see how it easily could be debilitating.

I urge you to read the article if you are so intensely going for the gold that you are risking your health and happiness in the process.

How can you be successful and avoid this problem? There is no magic pill, but I told lawyers I coached to start with clarity on what, other than work, is most important in your life. Once you know that, plan and spend more focused time on those priorities.

Are you finding setting goals a challenge? If so, you are not alone.  I have 10 tips I hope will help you.

  1. Start broadly and work to specific goals.  
  2. Think of your major definite purpose (what you want to accomplish), understand why accomplishing it is important (why), and your core values (how you want to live).  
  3. Think of goals in the four aspects of your life. 
    1. Physical/Economic 
    2. Mental/Learning and Growth 
    3. Emotional/Relationships 
    4. Spiritual/Values/Contribution 
  4. Brainstorm and write down as many potential goals as possible in each of the four aspects of your life. 
  5. Just as you did for your major definite purpose, for each goal ask why achieving it would be important to you.  
  6. When you come up with an answer to the why question, ask why again. 
  7. If you do not have a good answer to the why question, discard that goal because you will not likely have the passion to achieve it. 
  8. For each goal make a list of no less than 10 things you need to do to accomplish it. 
  9. Share your written goals with your spouse, friends or mentor. 
  10. Take the first action step right away so the train will leave the station. 

In 1978, I decided that my major definite purpose was to be the preeminent transportation (highways, airports, rail) construction lawyer in the United States.

Why was that important to me? First, it was important because I wanted to be the “go to” lawyer in a narrow niche. Second, I wanted to pick an area that was not a crowded field. Third, I wanted to use my government contract experience I had gained while on active duty in the Air Force. Finally, I wanted to work for highway contractors because three of my college friends were active in family owned highway construction businesses.

I hope these ten tips help you find success in your goal setting. Please feel free to make comments or ask questions – one of my goals is to hear from you.
 

  1. Create a yearly Business Plan-If you need a template for a business plan just ask me.
  2. Breakdown Your Plan-Create 90 days or monthly goals (actions).
  3. Plan and Schedule Client Development Activities Each Week-Decide what you plan to do, estimate how much time it will take and then schedule it on your calendar.
  4. Keep a Client Development Journal-Keeping track makes it more likely you will actually do the activities.
  5. Have a Client Development Partner-Like a workout partner, a client development partner makes it more likely you will do the activities.
  6. Join Industry and/or Community Associations/Organizations and Seek Leadership Positions-Join just a few organizations and be active to raise visibility.
  7. Stay in Contact-Use multiple means (notes, calls, lunches, coffee, blogs, email, LinkedIn).
  8. Conduct Workshops and Seminars for Clients-(Get CLE credit if doing it for in-house lawyers)
  9. Put Links to Published Articles on Your Website Bio-You want prospective clients to read what you have written.
  10. Create a Blog-I feel certain you know that blog posts are shorter than articles and they are more timely and more easily shared.
  11. Create a Guide-This can be a handout at industry presentations. Make it short and concise.
  12. Read What Your Clients Read-Find out their industry publications and subscribe to them
  13. Identify Referral Sources-Referral Sources expand your network to prospective clients.
  14. Write Thank You Notes-Let clients know you appreciate the opportunity to serve them.
  15. Get to Know Assistants-A client representative’s assistant can be a great source of goodwill.
  16. Joint Venture Programs with Client Representatives-They will enjoy being asked and working together will help build the relationship.
  17. Become involved in your clients’ favorite charities-This is another way to build the relationship and let the client know you care about what is important to them.
  18. Return phone calls and emails promptly-Clients do not want to wait.
  19. Build database to better understand client needs-This helps bring more personalized contacts with your clients
  20. Go to events you would rather skip-You never know where you will run into opportunities.
  21. Have your elevator speech ready-Create several so you can use the appropriate one
  22. Have your elevator questions ready-People want you to be interested more than they want you to be interesting.
  23. Call, email and write clients-Just to see how they are doing.
  24. Do something no matter how small each and every day-Make a list of potential things you can do each and every day.
  25. Read books about sales and service-Figure out how other businesses do it effectively by reading about them.
  26. Learn to use AI Powered Tools-If you are not, your competitors will be ahead of you