I’m not sure client development will ever be the same after what we’ve been through the last two months and how it has impacted how we work and interact. That said, I decided to post something of a back to basics to refresh readers memories on how to attract business.

I plan to take more

I confess: I find it difficult to write and post anything that is relevant while young lawyers are likely working from home while looking after their kids who are not in school. I sense that the Coronavirus will change client development forever, or at least for the rest of this year.

I generally write these

When I am asked what I most enjoyed about coaching, I always respond that I most enjoyed seeing younger lawyers succeed, and knowing I had some small role in their success. I hope I inspired them. I know they inspired me.

Are you inspiring your next generation of lawyers? Here are some suggestions.

  • Get to

Suppose for the moment you are a a breakfast, lunch a ball game or an event and you meet a potential client or referral source. What is your goal?

Next time you have this kind of meeting opportunity set some goals for the meeting. I know many lawyers whose goal is to get business

A young associate asked:

Which extracurricular / community activities would be the most beneficial in my overall client development and how such activities can lead to client development (specific examples and/or stories would be great?

Do something that you are passionate about so that you are motivated to participate and stick with it long enough

Want to take a couple of classes that will help you get better at client development? Suppose I told you that the two I would take would be Creative Writing and Drawing. What would your reaction be?

My guess is that you would wonder what in the world either of those courses has to do