I don’t know about you, but I found it hard to stay motivated after COVID-19 struck us and we had to stay at home in March.
So, how do you stay motivated when something outside of your control makes it more difficult? It is hard. I have been there and experienced it.
But, the answer
This year I am posting some activities I did with the lawyers I coached. Here are five.
In order to create an effective business/marketing plan you have to know who is your target market. Who is it that you want to hire you and your firm?
Who is your target market?
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What do
A lawyer worked for me many years ago. I doubt he reads my blog, but even so I will call him Pete rather than his real name.
Pete was a really bright lawyer. He was a litigator. When a case came to Pete he might tell the client it was a very strong case. As
When I spoke at firm retreats, I frequently showed excerpts from the “About” page of the firm for whom I was speaking and two competitors. I then asked the lawyers to identify which website was theirs. Routinely, only about 50% of the lawyers in the audience knew which website was their own.
Why?
While law
Let’s face it, 2020 has been the most unusual year in my life and also in your life. That being the case, my bet without knowing for sure is that client development has been at the bottom of priorities this year.
But, 2021 should be better for all of us. If you are a young
What do novels written, baseball games played and commercials produced 40-50 years ago, and more, have to do with what experienced lawyers should know about blogging? It turns out there is a lot senior lawyers can learn.
During the pandemic this year I am reading and listening to more novels than ever before. As an
There are many highly skilled lawyers who have little or no business. You may know some of them. I certainly do. I know they can become successful at client development by working on it.
Here is the interesting thing: In 2020 in part because of COVID and the economy, law firms have cut back on
I watch high school and college students clicking on their phones even when the person with whom they are communicating is close enough to speak in person. I fear young lawyers have gone from meeting in person and talking on the telephone to email and texting.
When I was still practicing law and mentoring our
I have struggled this year with on-line church. In the past I have struggled with on-line Spanish classes and on-line writing classes. I guess I am old fashioned in that I need to be there in person to stay attentive.
Teaching, training and coaching lawyers on client development has never been more challenging. This year,
When I started practicing law, back in the old days, the rules of the game were well known: