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Published By: Cordell Parvin
Published By: Cordell Parvin LLC

Cordell Parvin Blog

Developing the Next Generation of Rainmakers

Client Development

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Want to Change: You’ve got to have a big enough “why”

By Cordell Parvin on May 18, 2021
Posted in Career Development, Client Development

I want to lose weight. I’ve done it before, but I wanted help this time. So, I’ve signed up for Noom. It is a psychology based approach.

I started listening to the audio and thought I was listening to my coaching ideas for lawyers.

The first step for Noom is having a big picture…

25 Lawyer Marketing/Client Development Practical Tips For Success in 2021

By Cordell Parvin on April 29, 2021
Posted in Client Development
  1. Create a yearly Business Plan-If you need a template for a business plan just ask me.
  2. Breakdown Your Plan-Create 90 days or monthly goals (actions).
  3. Plan and Schedule Client Development Activities Each Week-Decide what you plan to do, estimate how much time it will take and then schedule it on your calendar.

…

7 Words That Set You Apart

By Cordell Parvin on April 27, 2021
Posted in Client Development

When some of you my age read the title to this blog post, you thought it was going to be about George Carlin’s 1972 monologue Seven Words You Can Never Say on Television.

No, it’s not George Carlin. It’s a blog post I read several years ago  7 Words That Can Transform Your Business And…

10 Great Ways to Let Your Clients Know You Appreciate Them

By Cordell Parvin on April 22, 2021
Posted in Client Development

You likely know the Maya Angelou quote. I’ve used it in other blog posts:

Your clients want to feel appreciated. Here are some initial thoughts on how you can do it:

  1. Saying to a client: “I want to know more about your company because the more I know the better I will be able

…

Lawyers: Spend a Day with Your Clients with No Charge

By Cordell Parvin on April 20, 2021
Posted in Client Development

When it is considered safe to visit, I recommend you spend a day with your clients with no charge. This is especially important if COVID has kept you from seeing clients in person.

I did that frequently as a lawyer and even put associates in my clients’ offices or out on a construction project and…

Lawyers: What is Branding?

By Cordell Parvin on April 8, 2021
Posted in Client Development

When I was building my law practice, I never thought about branding. I likely never heard the word used in connection with practicing law.

A few years ago, I was asked by the Boston Bar Association to be the keynote speaker of a day long program they titled: “Brand Yourself: Business Development for New…

Lawyers: What is the Intersection of Your Passion, Talent, Need

By Cordell Parvin on March 25, 2021
Posted in Client Development

A lawyer I coached once asked  how I could possibly leave a secure, successful law practice in a large firm to go out on my own to coach, mentor, and help lawyers.

I told her that Nancy had asked me the very same question when I told her in 2004 that I planned to make…

In 2021 What is the New Normal for Client Development Success?

By Cordell Parvin on March 23, 2021
Posted in Client Development

Our neighbors across the street were on vacation for spring break. We were getting their mail and any packages left on their doorstep. One night they called to ask if a box had been delivered and we went over and found it.

When they got back home, they came over to get the mail and…

26 Lawyer Marketing/Client Development Practical Tips I Wish I Had Known Years Ago

By Cordell Parvin on March 18, 2021
Posted in Client Development

I published many of these tips years ago and decided it was worth bringing it back now.

When I coached groups of lawyers at law firms, I shared with the lawyers ideas I wish someone had told me when I was a young lawyer. Here are some of those tips.

  1. Create goals and actions to

…

Are You Getting Hired Because You and/or Your Law Firm Are the Best?

By Cordell Parvin on March 16, 2021
Posted in Client Development

When I was young, we couldn’t afford the best. So frequently I bought something that wasn’t the best.

When I was in the US Air Force trying government contract cases, we received $25 a day for a hotel and meals in Washington, D.C. Even back then, we could not stay in a hotel for $25,…

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cordell_parvin.jpgI practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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