Well, today is the day. It’s the kick-off of the Lateral Link Rainmaker program. I’m ready. I hope to see you at 11:00 AM CDT. (I think I may have written noon in an earlier blog post.) If you know me, you know that I love helping young lawyers succeed. So, I am excited
“Associates” “Training” “getting hours”
During my law career and my coaching career, I told associates and young lawyers that they are never too young to begin working on becoming a “go to’ lawyer.
Years ago I read The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. One of the laws is the importance of being first…
I am posting this blog again specifically for the lawyers who have signed up for the Lateral Link Rainmaker Series. If you have signed up, I encourage you to discover their Top 5 Strengths before you participate in the program. Click on the link at the bottom of this post and check out the report…
Are you interested in setting dynamite goals, but don’t know where to start? Here are a list of questions you can ask yourself.
The Who Questions:
Who is important in my life?
Who do I want to benefit from what I am doing?
The What Questions:
What are my strengths?
What are my challenges?
- Learn about their business and their industry at your expense.
- Identify needs of client and services that have a high impact on the client’s ability to achieve its goals and become expert in those services.
- Ask clients to identify their objectives before beginning work and then offer a plan to achieve those objectives.
- Place lawyers
I read a scary American Lawyer article the other day. The Next Recession Could Cost 10,000 Lawyers Their Jobs.
You need to read the entire article, but here is a quote I found interesting:
Over the past five years the average Second 50 firm increased its equity partner leverage from 2.6 to 3.0. It’s noteworthy
Who was the first to say:
All other things being equal people want to do business with people (lawyers) they know, like and trust.
In his book “The Likeability Factor,” Tim Sanders includes a chapter on “The Four Elements of Likeability.” Those elements are:
- • Friendliness
- • Relevance
- • Empathy
- • Realness (authenticity)
When you are asked to speak to an industry group you have one of the greatest opportunities to market yourself and also one of the greatest challenges.
You have the opportunity to show your knowledge and to build rapport.
You have the challenge of speaking to a skeptical audience. No matter what the industry, your…