When some of you my age read the title to this blog post, you thought it was going to be about George Carlin’s 1972 monologue Seven Words You Can Never Say on Television.

No, it’s not George Carlin. It’s a blog post I read several years ago  7 Words That Can Transform Your Business And Life. As you will see when you read it, the 7 words are in a sentence. They are:

What can I do to help you?

I have seen lawyers use those 7 words in a sentence very effectively. They do it effectively because of their sincerity. Jonathan Cole, a Baker Donelson Nashville partner I coached way back in 2006-2007, ended each conversation with me with those 7 words.

I will always remember him because of those 7 words and his sincere desire to help me. Your clients will remember you for the same reason.