I recently visited Mont Tremblant, Quebec and Montreal with my wife, Nancy and one of my former clients and his wife. Obviously the last thing on my mind was my past work coaching lawyers. Montreal is my favorite city to visit in North America. When I was coaching I went to Montreal four times each
Lawyers: 12 Thoughts on Blogging
- If you are blogging start by finding a topic that addresses a timely client problem, opportunity or change.
- Spend more time deciding on a topic than writing the blog post.
- Remember your readers don’t care about what you do. They only care about how what you do solves their problems.
- When writing it is better
Law Firm Marketing: 12 Reasons You Should Be Blogging
Hopefully by 2021 you and your colleagues are blogging. If not, here are reasons why you should be blogging:
- You will become more visible to your target market. A firm for whom I coached lawyers was not on the first ten pages of a Google search for a niche they specialized in until they started
What Your Experienced Lawyers Should Know about Blogging
What do novels written, baseball games played and commercials produced 40-50 years ago, and more, have to do with what experienced lawyers should know about blogging? It turns out there is a lot senior lawyers can learn.
During the pandemic this year I am reading and listening to more novels than ever before. As an
Make Your Blog Unique to Get Potential Clients to Read it
I am still thinking about blogging today. Recently the Harvard Business Review posted a blog titled: The Moment Social Media Became Serious Business I was fascinated reading what Harold Adams Innis said about the reduction in the cost of communication in 1951, long before anyone was blogging. What he said applies to blogging today.
Top 10 Reasons (Excuses) You Should NOT Be Blogging
In December of last year, the ABA published: Survey: Lawyers still think blogging makes an impact. Among other things, I found this finding interesting:
Eighty-eight percent of bloggers say their efforts enhance their reputation. Two out of three law firm bloggers say their blogs bring in clients, and three in four find posts from
Your Blog: Will Your Readers get to Know You?
As you might imagine, I read dozens of blogs written by lawyers at least one time. What causes your dream potential client to go back and read a second, third, fourth post and subscribe?
If we’ve worked together, you already know the answer. Your potential client is looking for three things when he or she
Blogging Without Success? Ask Yourself These Questions Part 2
On Tuesday I gave you the five questions to ask yourself if you are blogging and it hasn’t led to business. After you have answered the first five, you will be ready to answer these:
How should you write your post? Your headline is the starting point. Each time you draft one assume that is
Blogging Without Success? Ask Yourself These Questions Part 1
I coach many lawyers who are blogging and I read blogs posted by many other lawyers. I can usually get a sense whether the lawyer blogger is achieving any success from blogging. If you are blogging and it hasn’t led to business, ask yourself these questions:
- Who is your ideal reader? The first giveaway for
Blogging and Non-Fiction: What the Best Share in Common
I have spent a career reading non-fiction. I haven’t updated it recently, but here is my Recommended Reading 2016. (Really 2013)
In 2013 I wrote There’s a Book For That with short summaries of several of my favorites.
Why do authors like Malcolm Gladwell, Seth Godin, Daniel Pink and so many others