It’s hard for me to process that tomorrow we start a new decade. I look back and 50 years ago, I would finish my first semester of law school and surprise myself with the high grades I earned. On New Years Eve 20 years ago, I was on top of the Magnolia Hotel in Dallas

As you might imagine, I read dozens of blogs written by lawyers at least one time. What causes  your dream potential client to go back and read a second, third, fourth post and subscribe?

If we’ve worked together, you already know the answer.  Your potential client is looking for three things when he or she

I coach many lawyers who are blogging and I read blogs posted by many other lawyers. I can usually get a sense whether the lawyer blogger is achieving any success from blogging. If you are blogging and it hasn’t led to business, ask yourself these questions:

  1. Blogging Questions.jpgWho is your ideal reader? The first giveaway for

Years ago, I coached a lawyer who was writing an ERISA Law Blog. In one of our coaching sessions he explained.

I enjoy writing the blog, but my target clients are not finding it. The only calls I have received are from employees.

I looked at the blog. At the time he was essentially reporting

You have heard me talk about building your brand.

What does that mean?

In 2016, it’s not what you know, it’s not who you know. It’s who knows what you know. The goal of client development is to increase the number of influencers who know what you know and recommend you to potential