Years ago, I coached a lawyer who was writing an ERISA Law Blog. In one of our coaching sessions he explained.
I enjoy writing the blog, but my target clients are not finding it. The only calls I have received are from employees.
I looked at the blog. At the time he was essentially reporting
You have heard me talk about building your brand.
What does that mean?
In 2016, it’s not what you know, it’s not who you know. It’s who knows what you know. The goal of client development is to increase the number of influencers who know what you know and recommend you to potential
I hear it all the time.
No one has ever hired be from reading a blog post.
I wrote a column for Roads and Bridges Magazine for 25 years. I’m not sure anyone ever said:
Read your column on… and I want to hire you.
Yesterday, Shawn Tuma and I gave a presentation on Blogging
I have coached 100s of lawyer bloggers. Some are doing it really well. Others have found it challenging. They aren’t attracting the readers they desire.
Over the years several law firms have asked me to come in and do what I call a Bloggers Bootcamp for their lawyers. If your firm has bloggers, please either
I have coached 25 lawyers over the last two weeks, and the most frequent questions I received, especially from the younger lawyers, was how can I more effectively use social media.
I posted this blog last year, but given the questions I thought it was worth posting again,
On Tuesday this week Shawn Tuma and
Are your struggling to connect with your clients and dream clients with your blog? I may have some help for you today.
If you are a regular reader, you know I have been working on a novel since January 2014. I’ve taken courses at Collin County Community College. I’ve taken on-line courses offered by University
I’ve coached at least 100 lawyers who are blogging.
You likely recall that I describe blogging as a conversation with the reader designed to build rapport and a trust based relationship.
I tell lawyers you can’t do that if you write a blog like it is a brief for a federal circuit court. You need
Is your blog search engine and reader friendly?
I ask because I was looking at a well known firm’s blog posts. I thought the headlines were extraordinarily too long for search engines and social media, the font was too small and the paragraphs too long.
Headline
How long should your headline be? For an idea,
In March 2010, I wrote: Make Your Blog Unique to Get Potential Clients to Read it. I wonder how many additional law blogs have been created in the last 5 plus years.
When I first started blogging, I read Seth Godin’s book Purple Cow, New Edition: Transform Your Business by Being Remarkable
.
Take
I have long ago lost count of how many lawyer blogs I have read.
Many firms where I have coached had no blogs before I started coaching there and now they have well over 10 blogs. You might be a lawyer in one of those firms.
Recently I was asked why lawyers who are blogging