As you might imagine, I read dozens of blogs written by lawyers at least one time. What causes your dream potential client to go back and read a second, third, fourth post and subscribe?
If we’ve worked together, you already know the answer. Your potential client is looking for three things when he or she reads a blog written by a lawyer:
- Does the blog help him with his business?
- Does the blogger know her stuff?
- Is the blogger someone he or she would like to know?
If you read on, you’ll find he describes the importance of being human and being confident.
If your dream client read your blog for the first time today, would he or she see those two important elements?